Work

Case studies,2022 to 2025.

Products for banks, clinics, rail travelers, store managers and makers. Each case study starts with a real problem and ends with what changed after launch.

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Tally · 2025Fintech

Rebuilding a banking app around one question

Tally’s 900,000 members kept asking support the same thing: how much can I actually spend? I led the redesign of the home screen and spending insights so the answer takes three seconds, not three screens.

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Freightline · 2024Design systems

One design system for six product teams

Freightline’s six product teams worked from four UI kits, with three shades of “primary blue” and no shared language. I led Atlas, a token-based design system that designers and engineers now build from together.

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Halden Health · 2024Healthcare

Booking care without the phone queue

A network of 40 clinics booked almost every appointment by phone. I designed an online booking flow that works as well for patients in their seventies as it does for their grandchildren.

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Wayfare · 2023Travel

Rebooking a train when everything goes wrong

When strikes or storms cancel trains, Wayfare’s travelers used to queue for hours. I designed the disruption experience, from the first alert to a new seat, so most people can rebook in three taps.

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Shelfwise · 2023B2B SaaS

Turning 40 charts into a morning briefing

Store managers paid for Shelfwise’s retail analytics and then ignored them. I redesigned the product around the decisions they make before the doors open.

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Kiln & Co · 2022E-commerce

A calmer checkout for handmade ceramics

Kiln & Co sells one-of-a-kind ceramics from 300 independent studios. Shoppers loved browsing and gave up at checkout, so I rebuilt the path from basket to order in ten weeks.

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Booking new projects from January 2027